#RODEO DRIVE MOVIE#

The free outdoor exhibition also had a charitable component: The sponsors trained college students to be docents for the exhibition, who provided complimentary tours and solicited funds for the charity Operation Smile, which provides free surgeries for children with facial deformities. The massive pieces were shipped from Switzerland and installed on the sidewalks and on Via Rodeo, which generated huge publicity and crowds of art lovers. In the summer of 2016, for example, Two Rodeo Drive collaborated with Galerie Michael, a tenant at Two Rodeo Drive and The Stratton Institute to sponsor an outdoor exhibition of 12 sculptures by Salvador Dali at Two Rodeo Drive.

The property has since enjoyed record-breaking performance.ĬBRE has worked closely with the city of Beverly Hills and a local committee of retailers, hotels and restaurants to keep the Rodeo Drive brand at the top of the luxury market.

CBRE also worked with the client to reimagine the overall retail experience, investing in additional customer service training and distinctive uniforms for staff to ensure an unparalleled experience for visitors. This helped revive the center as a true destination, where, for example, a bride could shop for her ring, wedding dress, shoes, trousseau and gifts for her bridal party, all in one location.ĬBRE also evaluated under-utilized parts of the shopping center-from corridors to storage areas -and transformed them into 3,000 square feet of new leasable space. The strategic shift had an immediate effect, diversifying the tenant mix from mostly luxury jewelers to a broader variety of men’s and women’s luxury fashion and accessories retailers, an art gallery and elegant home goods. rodeo drive in stock pictures, royalty-free photos & images.

#RODEO DRIVE MOVIE#

Beverly Hills is a city in Californias Los Angeles County and home to many Hollywood movie stars. Instead of focusing solely on the highest rents, CBRE collaborated with the owners to establish a new strategy, looking to attract long-established, financially stable luxury brands while maintaining the maximum occupancy possible. Rodeo drive is a famous high-end shopping street featuring a variety of renowned designer shops, hotels & restaurants.